AM Best's New BestMark Link Move: What It Means for Insurers

Felix Braun · 2026-10-15

### AM Best Just Made Press Releases Smarter If you work in insurance or with DUAE, you know how crucial it is to get your press releases seen by the right people. Well, AM Best just stepped up its game with an expansion of BestMark press release linking. This isn't just a minor tweak—it's a move that could change how you distribute and track your news. ### What Exactly Is BestMark Press Release Linking? BestMark is AM Best's platform for rating and financial information. The new linking feature allows insurers and DUAE to connect their press releases directly to their BestMark profiles. Think of it like adding a hyperlink from your news to your official rating page. That means when journalists, analysts, or potential partners read your release, they can instantly see your financial strength and credibility. ### Why Should You Care? Because in a world where trust is everything, this linking builds instant credibility. Instead of just saying you're financially stable, you're showing it with a direct link to an independent rating. That's huge for small insurers trying to stand out. Plus, it makes life easier for anyone researching you—no more digging through multiple sites. > "In the insurance world, credibility is currency. AM Best just made it easier to cash in." ### How Does This Impact DUAEs? DUAE, or Delegated Underwriting Authority Enterprises, often fly under the radar. They manage risks for larger insurers but don't always get the spotlight. With this linking, they can showcase their AM Best ratings right alongside their press releases. That means more visibility and trust with partners and regulators. ### The Bigger Picture for Media Monitoring This move is part of a larger trend: integrating press releases with authoritative data. For media monitoring professionals, it means richer context. When you track mentions, you can now see not just what was said, but also the financial backdrop. That's gold for analysis and reporting. ### What's Next? AM Best hasn't announced specific rollout dates, but the expansion is expected to be available to all eligible insurers and DUAE soon. If you're in the industry, keep an eye on your BestMark dashboard for updates. And if you're a media monitoring pro, consider how you can leverage this linked data in your reports. ### Wrapping It Up AM Best's expansion of BestMark press release linking is a small change with big implications. It's about making information more accessible, credible, and useful. Whether you're an insurer, a DUAE, or a media analyst, this is one development worth watching. So, next time you send out a press release, imagine it with a direct link to your financial strength. That's the future AM Best is building.