Spencer Pratt Ditches Cable for Clipping in Campaign

Felix Braun · 2026-05-23

### The Campaign Strategy Shift Spencer Pratt is doing something unexpected. Instead of relying on traditional cable news for his mayoral run, he's betting on press clippings. It's a bold move that flips the script on how modern campaigns build buzz. Most candidates chase TV cameras. Pratt is chasing headlines. He wants every mention, every article, every snippet of coverage to work for him like a free ad. And honestly, it makes a lot of sense when you think about how people actually consume news today. ### Why Clippings Beat Cable Cable news is expensive and fragmented. You need a big budget to buy ads, and even then, you're competing for attention with a dozen other voices. Press clippings, on the other hand, are earned. They show up in Google searches, social feeds, and email newsletters. Here's what Pratt is getting right: - **Cost efficiency:** Press clips cost nearly nothing compared to TV ad spots, which can run thousands of dollars per 30 seconds. - **Targeted reach:** Clippings land in front of people already interested in local politics, not just random channel surfers. - **Credibility:** A mention in a reputable outlet feels more authentic than a paid ad. - **Longevity:** Cable ads vanish after 30 seconds. A clipping lives online forever. ### The Real Lesson for Professionals If you work in PR, marketing, or media monitoring, Pratt's approach is a case study in adapting to the times. Traditional media still matters, but the way we track and leverage it has changed. You don't need to be on every cable channel to win. You need to be in the right articles, blogs, and news feeds. That's where press clipping tools come in. They help you catch every mention, measure sentiment, and see where your message is sticking. ### How to Apply This Start by auditing your own media strategy. Are you chasing big TV hits? Or are you building a steady stream of earned mentions? The smartest campaigns today do both, but they lean hard into clippings because they're measurable and scalable. Use a media monitoring tool to track your coverage. Set up alerts for your name, your brand, or your campaign. Then use that data to refine your message. Pratt is showing that sometimes the old-school approach—collecting clippings—is actually the most modern move you can make.